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Bayer CropScience, with a portfolio of more than 100 products in Australia, is a true inventor company. In 2009, Bayer CropScience has brought an unparalleled six new products to the Australian agricultural market, all of which have been based on novel active ingredients. An ongoing investment into development in Australia ensures that innovative solutions are constantly in the pipeline to meet Australia’s unique agricultural conditions. Head of Marketing at Bayer CropScience, Holger Detje, reiterates the benefits of new chemistry in the marketplace. “The new products we bring to market are not copies of existing products. They are truly new active ingredients that are patent protected and that deliver long-term value to growers by providing unique solutions and alternatives to control specific weeds, diseases or insect pests.” This year, a number of demonstration trials conducted by Bayer CropScience’s new Technical Advisory team have taken place across Australia, whereby broadacre distribution agronomists and farmers have seen the various benefits of the new products for this market. All with patented active ingredients, these products provide growers with alternative chemistry to enable them to grow healthier crops more efficiently and more responsibly. Bayer CropScience will also introduce a number of new seed treatment
products, fungicides and insecticides, which are currently being tested
under Australian conditions. Globally, Bayer CropScience also has a
rich research and development
pipeline, including the introduction
of nine active ingredients
and a crop safener between
2008 and 2012 and a further
nine pesticides due for launch
between 2013 and 2015. < Return to the Exchange front page More topics:
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